On the way to work today you were likely exposed to hundreds if not thousands of marketing communications from endless types of manufacturers, associations, service providers, charities, politicians, etc. Some of these messages achieve national coverage while others are more locally based. The shared commonality is the desire to capture your attention even if only for a few seconds, and to make an impression, even if subconscious, so that you will remember and seek them out when the need arises.
Ensuring that your marketing communication is effective, rises to the top in terms of recall with the target audience and causes them to take action is a major challenge today. At Clear Seas Research we partner with you to test your communications pre and post campaign launch to confirm the message will:
Break through the noise.
* Identify the most impactful medium(s) to deliver the message
* Identify which concepts are most relevant and memorable
* Determine if the proposed messaging is in line with brand image
Engage the target.
* Confirm that your marketing communications are impactful
* Ensure the target audience understands what you are communicating
* Redefine the target if necessary to increase interest
Drive activity.
* Achieve messaging that results in forward action
* Establish a time frame for desired behavior to occur
* Identify the triggers associated with the preferred activity
Increase momentum.
* Continue to positively grow brand presence
* Generate greater sales related activity
* Maximize the return on your marketing communication investment
By evaluating each integral area of your marketing communication strategy, we will work closely with you to create a customized solution that fits your needs – and makes the complex clear
